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The Norwegian Straw Man

The Norwegian Straw Man

The mere possibility of Norwegian Air International’s transatlantic service has done what no one else has since Herb Kelleher – align airline management and labor.

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Jeopardy! – Airport Competition Edition

Jeopardy! – Airport Competition Edition

We were asked to speak at the Airport Roundtable Series on “competing for passengers.” Given the nature of the conference, we elected to skip a formal presentation, instead opting to play a game of Jeopardy – Airport Competition Edition, with the attendees.

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ONT’s Cat Is Out Of The Bag

ONT’s Cat Is Out Of The Bag

If you ever took a marketing class, you know that if the target customers’ awareness of your product is inaccurate, it is hard to get them to try it, let alone repeat use it, prefer it, or become loyal to it.

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