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Airport Commercial/Market Strategy

Competing for customers in the post-2007 environment means airports must adopt new practices appropriate to the new reality of commercial aviation. Repackaging data that airlines already possess in an effort to persuade them to serve markets they have already decided, based on the same data, not to serve, will not generally get airports or airlines what they seek. Instead, airports must understand airline network strategy post-2007, and adopt practices that make them more attractive to airlines based on what airlines value now.