I’ll take “Great ways to Increase Demand for Your Competitor’s Product” for $1000, Alex
2015.10.08 — The next time we host Airport Jeopardy, perhaps one exchange could go something like this.
Alex Trebek: “The answer: On October 8, 2015, they went on strike to protest Chicago’s allowing competitors such as Uber and Lyft to pick up passengers from Chicago’s airports”
Sean Connery: “I’ll play your game, you rogue”
Alex Trebek: “No, I’m sorry.”
Contestant 2: “Who are Chicago taxi drivers?”
Editorial comment: The Lyft banner ad we were served (you may get something else) is a nice example of guerrilla marketing…