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I’ll take “Great ways to Increase Demand for Your Competitor’s Product” for $1000, Alex

I’ll take “Great ways to Increase Demand for Your Competitor’s Product” for $1000, Alex

 

2015.10.08 — The next time we host Airport Jeopardy, perhaps one exchange could go something like this.

Alex Trebek: “The answer: On October 8, 2015, they went on strike to protest Chicago’s allowing competitors such as Uber and Lyft to pick up passengers from Chicago’s airports”

Sean Connery: “I’ll play your game, you rogue

Alex Trebek: “No, I’m sorry.”

Contestant 2: “Who are Chicago taxi drivers?”

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Editorial comment: The Lyft banner ad we were served (you may get something else) is a nice example of guerrilla marketing…

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