We were asked to speak at the Airport Roundtable Series on “competing for passengers.” Given the nature of the conference, we elected to skip a formal presentation, instead opting to play a game of Jeopardy – Airport Competition Edition, with the attendees.
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Failure isn’t necessarily any worse than success. What matters, win or lose, is what you learn from the effort and how you apply the lessons moving forward.
That Southwest has now shown itself willing to exit a pre-AirTran market entirely is significant, and should cause airports nationwide to reassess what kind of value they provide to their airline customers.